Bencivenga Bullets – How to Write Great Copy

Gary Bencivenga is a retired direct response copywriter often called the best copywriter in America.

Direct mailers are those catchy, hard-to-resist advertising mails which I’m sure everyone has received at least once.

You can sign up for ‘Bencivenga Bullets’ where he reveals his copy writing secrets.

I have signed up and received the introductory mail today. Already learnt one thing – he writes short sentences.

Mostly one sentence in a paragraph. I’m sure that makes for readable copy.

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